Melanie Nuce-Hilton, SVP, GS1 US Discusses Sustainability and the World Business Forum

Melanie Nuce-Hilton, SVP, GS1 US Discusses Sustainability and the World Business Forum

I think some of the most common Challenges for gs1 members all over the World in relation to sustainability is The fact that Supply chains consist of Many partners working together to bring Delight to Consumers and safety to Patients so it isn't a oneperson show There's a lot that goes into creating a Chain from raw materials all the way Through to sale and consumption that Makes it pretty complex as a company Thinks about all of the data I think of Three flows there's the data flow There's the financial flow because People want to get paid and then there's The digital flow of information that Accompanies how we're increasing our Transparency and traceability these are Daunting problems to tackle and so I Think that that can be just overwhelming To a company when they look across the Scope of their supply chain and figure How am I even going to address this I Think the industry shift toward Two-dimensional barcodes which you may Know is a QR code I think we all learned In the pandemic how valuable a simple 2D Barcode could be what this what this Unlocks for industry for consumers is so Powerful we haven't even begun to tap The potential the simple fact that a Two-dimensional barcode can carry more Data than the kind of bars and Stripes You might see on products today if you

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Use self checkout um is is pretty vast In addition if things about the product Change the barcode Remains the Same and Can still deliver a great experience Through a mobile device an atome Computer or even for associates who are Working in stores never before have we Seen a technology that can serve so many People and so many different ways simply By just making one shift on the package And then dare I say you'd never have to Make another change on the package again I guess you could walk into a store and Actually see shelves just full of two Dimensional bar because maybe it would Be a little bit boring but when you have Things like product miring expiration When you want to create Dynamic pricing For products when you want to offer Promotion Buy this get a coupon for that all of Those things can be unlocked through the Power of a 2d bar code and so now that We have consumers who see a QR code and Just know lift my camera from my phone Scan it something cool is going to Happen all the coolness is the thing That we're going to create as industry It's also actually going to drive huge Efficiencies as we've been dealing with Labor shortages retention challenges and Just general Workforce productivity the Thing about a simple technology like a Two-dimensional

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Barcode paired with the hand a scanner In the hand of an associate is actually Going to be really interesting in terms Of stock rotation ensuring products are On shelves making sure that that Consumer has a great experience when They walk into a store just so much Potential I think the move from take Make waste to Circularity I'll just say it's complex So don't don't take that into account When I give this answer the two critical Foundations one is about precise Identification when you think today you Walk into a store and you buy a box of Rice there's a barcode on that box that Goes beep at the checkout that tells the The register how much to charge you for The rice how you how much you as a Consumer are going to Pay every box of rice by that brand and That size carries that same bars and Stripes UPC barcode when you move to Two-dimensional barcode technology or RFID technology you can actually specify Every box of rice individually every Garment individually every pair of Sunglasses you will know the unique path That that one pair of sunglasses took in Its Life distinct from any other pair of Sunglasses so the first thing I'd say is About Precision the second is about Persistence in order for us to be

Circular we have got to extend the Useful Life Of Products Post consumption And the best way to do that is through Not just reuse and recommerce programs But recycling recycling things is very Challenging because every material has Unique properties that either make it Highly recyclable or highly not Recyclable and the two cannot be mixed So the thing that we can do by applying Two-dimensional barcodes things like RFID or other um iot sensor technology To products is that when that product Has lived its useful life that sensor Becomes the mechanism by which I can Determine how to recycle it what is this Made of is it polyester is it cotton What type of plastic is it and then we Can actually build business models Around recycling at scale that are going To push these materials in an automated Fashion through to their proper Recycling channels and then we're going To be able to repurpose them and make The claims about recycled content in Future products with confidence that we Can substantiate them because we'll be Able to prove that we've actually used Uh reused material working with wobi has Been fantastic for gs1us the leaders That are brought together in the Audience the the members of the speaking Panel are just impressive people are Compelling they're passionate about

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Their topics the excitement and Enthusiasm that you get in a day or two Spent here is such great momentum for Going into the next thing you've got to Do when you go back to the office so I Appreciate kind of that burst of energy That you always need by getting outside The four walls and convening with Like-minded individuals who share your Vision for the future I think the world Business forum is a valuable investment For EXE Ives because you've got to talk To people who don't do what you do every Day to gain new insight I think one of The most valuable things as an executive Is to be teachable and to continue Learning that intellectual curiosity That you always have when you start your Career you've got to dig that up 10 20 And 30 years down the line and getting Getting with other people in a a Scenario like the world business forum Is going to allow you to tap into other Opinions other expertise um and shared Passion

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